Best Buy Health
Improved accessibility scores by 50%, ensuring a wider audience reach.
Best Buy Health offers innovative technology solutions to improve the lives of aging adults and their families. The platform required a refresh to align with its mission and enhance user trust in its health-focused offerings.
The site needed to establish trust in a sensitive market—healthcare—while communicating complex technology solutions in a way that resonated with non-technical users. Additionally, it had to bridge the gap between emotional storytelling and technical product details.
Delivered a complete website overhaul focusing on clarity, empathy, and usability:
Human-Centric Design: Highlighted real-life stories and testimonials to create emotional connections with visitors.
Clear Value Proposition: Simplified product descriptions and features to cater to non-technical audiences.
Accessibility: Implemented ADA-compliant design, including larger fonts, contrast adjustments, and screen reader compatibility.
Trust-Building Features: Integrated security seals, medical certifications, and a clear returns policy.
Increased lead generation by 70% through redesigned product pages and CTAs.
Improved accessibility scores by 50%, ensuring a wider audience reach.
Strengthened user trust, as evidenced by a 30% increase in repeat visits within three months.
